Browse by Division

Chen, Brian Tzee Yuuen (2026) Analysing cultural influences on eating behaviours through the theory of planned behaviour: a study of urban Malay university youths in Malaysia. Doctoral thesis, Sunway University.

Nigatu, Tesfaye Fentaw (2025) A holistic perspective on visitor experience: millennials’ views on edutainment, spatial navigation, experience quality, and heritage interpretation at the National Museum of Ethiopia. Doctoral thesis, Sunway University.

Hussain, Khalil (2025) Impact of social media influencers’ attributes on travel inspiration, aspiration and engagement behaviours of tourists towards tourism destinations in Northern Pakistan. Doctoral thesis, Sunway University.

Rostami, Afsaneh (2025) An intersectional analysis of Muslim Iranian women's motivations, constraints, and negotiation strategies for solo travel. Doctoral thesis, Sunway University.

Gong, Yue and Gong, Qian and Yu, Jongsik and Wong, Philip Pong Weng* and Wang, Lei (2024) How negative factors influence youth hostel say aftermath COVID-19 pandemic. Acta Psychologica, 243. ISSN 0001-6918

Wang, Lei and Jia, Hao-Xiang and Cheng, Su-Juan and Wong, Philip Pong Weng* (2024) Extending the theory of planned behaviour to foreign students’ perceptions of traditional Chinese medical tourism. Environmental and Social Psychology, 9 (1). ISSN 2424-8975

Gong, Yue and Guo, Yan-Ping and Zhai, Shan-Shan and Wong, Philip Pong Weng* and Wang, Lei (2024) Factors influencing tourists’ intention to adopt classified garbage cans in tourism destination. Environmental and Social Psychology, 9 (1). ISSN 2424-8975

Muhammad Rezza, Zainal Abidin and Zulfkry, Basar* (2024) So chef, does a PhD matter? A Malaysian perspective(s) on Bucher and Lee. International Journal of Gastronomy and Food Science, 36. ISSN 1878-450X

Salman, Ahmad and Trupp, Alexander * and Chan, Ling Foon * (2024) Tourism in Times of Crisis and Post-Crisis: A Model to Understand Tourists' Post-Pandemic Travel Intentions. Tourism: An International Interdisciplinary Journal, 72 (2). pp. 252-261. ISSN 1849-1545

Jiang, Jialei and Wong, Philip Pong Weng* and Wang, Lei (2023) Influence of Playability on Perceived Game Software Quality: A Comparison Between Chinese and South Korean Gamers. SAGE Open, JulSep. pp. 1-13. ISSN 2158-2440

Wang, Lei and Tan, Xiong Fei and Wang, Zi-Xu and Wong, Philip Pong Weng* (2023) Factors Influencing Students’ Cheating Behaviours: an Empirical Evidence from China. International Journal of Education, Science, Technology and Engineering, 6 (1). pp. 10-20. ISSN 2684-9844

Cheng, Su-Juan and Jia, Hao-Xiang and Wong, Philip Pong Weng* and Wang, Lei (2023) Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach. Journal of Tourism, Culinary and Entrepreneurship, 3 (1). pp. 98-116. ISSN 2776-0928

Wang, Cen-Peng and Zhang, Qi and Wong, Philip Pong Weng* and Wang, Lei (2023) Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. Frontiers in Psychology, 14. ISSN 1664-1078

Trupp, Alexander * and Shah, Chetan and Hitchcock, Michael (2023) From handmade to mass-produced and no way back? Globalisation, souvenirs and small business in Vanuatu. In: 5th International Tourism and Retail Service Management Conference (TRMC 2023), 19-20 October 2023, Macao SAR, China. (Unpublished)

Wang, Lei and Zhang, Qi and Wong, Philip Pong Weng* (2022) Assessment of tourists perceived without travel risks and intention to visit night market aftermath the COVID-19 pandemic: An empirical approach. Turyzm / Tourism, 32 (2). pp. 163-186. ISSN 2080-6922

Goh, Yi Sheng * and Teh, Pek Yen * (2022) Festivals and the Theory of Inclusive Development in Malaysia: Perspectives from a Festival Organizer. Advances in Southeast Asian Studies, 15 (2). pp. 295-307. ISSN 2791-531X

Wang, Zi-Xu and Wong, Philip Pong Weng* and Wang, Lei (2022) The Influence of Consumer Ethnocentrism on Intention Toward Domestic Electric Vehicle Selection. Journal of Business Administration and Social Studies, 6 (2). pp. 1-11. ISSN 2791-710X

Ng, Kok Ann* and Trupp, Alexander * and Phongpanichanan, Charuwan* (2022) Hospitality graduates’ career intentions during COVID-19: evidence from Malaysia. Journal of Teaching in Travel & Tourism. ISSN 1531-3239

Wang, Zi-Xu and Amer, Hamzah Jantan and Wu, Ruo-xi and Gong, Yue and Wong, Philip Pong Weng* and Wang, Lei (2022) Exploring consumers’ intention toward domestic energy-saving vehicles: Some insights from China. Frontiers in Psychology. ISSN 1664-1078

Fang, Yan and Trupp, Alexander * and Hess, Janto S. and Ma, Siyao (2022) Tourism under climate crisis in Asia: impacts and implications. Journal of Sustainable Tourism. ISSN 0966-9582

Lengauer, Dayana and Trupp, Alexander * and Aquino, Richard S. (2022) Editorial (Advances in Southeast Asian Studies, 15(1), 1-4). Society of South-East Asian Studies (SEAS), Vienna, Austria.

Chaichi, Kamelia * and Leong, Mei Kei * and Trupp, Alexander * and Nezakati, Hossein * (2022) Malaysia Tourists' Visit and Revisit Intentions Post COVID Pandemic. In: APacCHRIE Conference 2022, 23-25 May 2022, Kuala Lumpur, Malaysia.

Wang, Lei and Zhang, Qi and Wong, Philip Pong Weng* (2022) Impact of familiarity and green image on satisfaction and loyalty among young green hotel's guests - a developing country's perspective. Frontiers in Psychology, 13. ISSN 1664-1078

Trupp, Alexander * and Pratt, Stephen and Stephenson, M. L. * and Matatolu, Ilisapeci and Gibson, Dawn (2022) Representing and evaluating the travel motivations of Pacific islanders. International Journal of Tourism Research, 24 (2). pp. 1-14. ISSN 1522-1970

Wong, Philip Pong Weng* and Mohamed, Uzain (2022) Developing a star rating system for guesthouses to promote budget tourism in the Maldives: an exploratory study. Journal of Tourism, Culinary and Entrepreneurship, 2 (1). pp. 69-91. ISSN 2776-0928

Chaichi, Kamelia * (2022) Future expectations for hospitality and tourism business. Business Today, Malaysia.

Shah, Chetan and Trupp, Alexander * and Stephenson, M. L. * (2022) Deciphering tourism and the acquisition of knowledge: Advancing a new typology of ‘Research-related Tourism (RrT)’. Journal of Hospitality and Tourism Management, 50. pp. 21-30. ISSN 1447-6770

Wang, Lei and Zhang, Qi and Wong, Philip, P. W. * (2022) Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior. Frontiers in Psychology, 13. ISSN 1664-1078

Kumar, N. and Trupp, Alexander * and Pratt, S. (2022) Linking tourists’ and micro-entrepreneurs’ perceptions of souvenirs: The case of Fiji. Asia Pacific Journal of Tourism Research, 27 (1). pp. 1-14. ISSN 1094-1665

Chetan, Shah and Trupp, Alexander * (2022) Research-related Tourism. In: Encyclopedia of Tourism Management and Marketing. Elgar Publishing, pp. 687-689. ISBN 9781800377486

Wang, Lei and Zhang, Qi and Ding, Yan-Yun and Wong, Philip Pong Weng* (2022) The effect of social and personal norm on intention to patronize green hotels: extension of theory of planned behavior. Journal of China Tourism Research. ISSN 1938-8160

Siti Atikah, Rusli * and Tan, Ai Ling * and Trupp, Alexander * and Chong, Daniel Ka Leong * and Arni, Abdul Gani and Vijaya Malar, V. A. * (2022) The emergence of a new religious travel segment: Umrah do it yourself travellers (DIY). GeoJournal of Tourism and Geosites, 40 (1). pp. 37-48. ISSN 2065-1198

Rokhshad, T. and Tan, Ai Ling * (2022) A netnographic study on perceptions of consuming virtual food. Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT). ISSN 2710-6519

Statham, P. and Scuzzarello, S. and Sunanta, S. and Trupp, Alexander * (2021) Globalising Thailand through gendered ‘both- ways’ migration pathways with ‘the West’: cross- border connections between people, states, and places. In: Thai-Western Mobilities and Migration Intimacy within Cross-Border Connections. Routledge. ISBN 9781032037417

Butratana, Kosita and Trupp, Alexander * (2021) Gender, class, and paradoxical mobilities of Thai marriage migrants in Austria. Singapore Journal of Tropical Geography, 42 (1). pp. 85-106. ISSN 0129-7619

Loh, Evelyn* and Stephenson, M. L. * (2021) A Conceptual Assessment Concerning The Interceptions Between U-Commerce and Tourism Retail. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Ng, Kok Ann* and Trupp, Alexander * and Phongpanichanan, Charuwan* (2021) Hospitality graduates' career intentions during Covid-19: evidence from Malaysia. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Farah Atiqah, M. N. * and Zulfkry, Basar* and Nawal, Hanim Abdullah (2021) Marketing Muslim-friendly tourism in Taiwan: a review and future research agenda. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Tharmabalan, Rachel Thomas* (2021) Marketing opportunities for traditional fermented food products in Malaysia. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Shah, Chetan and Trupp, Alexander * and Shah, Shipra (2021) Mixed-embeddedness among souvenir street vendors in a domestic market. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Teo, K. M. and Chaichi, Kamelia * (2021) Predictor of food waste behaviour among university students [abstract]. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Teo, Khee Min* and Chaichi, Kamelia * (2021) Predictors of food waste behavior among university students. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Lo, Rita * (2021) Relationship of RFMU and online groceries shopping behaviours. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Wang, Lei and Wang, Zi-Xu and Zhang, Qi and Jebbouri, Abdelhamid and Wong, Philip, P. W. * (2021) Consumers’ intention to visit green hotels – a goal-framing theory perspective. Journal of Sustainable Tourism. pp. 1-21. ISSN 0966-9582

Leong, Mei Kei * and Chaichi, Kamelia * (2021) The Adoption of Technology Acceptance Model (TAM) and trust in influencing online purchase intention during the Covid-19 pandemic: Empirical evidence from Malaysia. International Journal of Academic Research in Business and Social Science, 11 (8). pp. 468-478. ISSN 2222-6990

Chaichi, Kamelia * and Fouad Salem, Suha (2021) The impact of multidimensional commitment on employee's turnover intention after COVID-19 pandemic. In: APacCHRIE Conference 2021, 2-4 June 2021, Singapore.

Leong, Mei Kei * and Chaichi, Kamelia * (2021) Exploring the impact of tourism development on local communities: A Qualitative comparative study of the Bangkok and Phnom Penh. In: Global Conference on Services and Retail Management (GLOSERV), 10-13 May 2021, University of South Florida.

Chong, Daniel Ka Leong * (2021) Factors affecting the consumers’ embracement of manual self-ordering system (order chit) in restaurants. Journal of Foodservice Business Research. pp. 1-23. ISSN 1537-8020

Low, Dorrain Yanwen and Hejndorf, S. and Rachel, Thomas T. * and Poppema, Sibrandes * and Pettersson, S. (2021) Regional diets targeting gut microbial dynamics to support prolonged healthspan. Frontiers in Microbiology, 12. ISSN 1664-302X

Einzenberger, Rainer and Trupp, Alexander * (2021) Karl Husa: From the Austrian borderlands to the Thai seaside: Appreciation on the occcasion of his 70th birthday. Mitteilungen der Österreichischen Geographischen Gesellschaft, 162. pp. 556-561. ISSN 0029-9138

Lei, Wang and Wong, P. P. W. * and Zhang, Qi (2021) Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour. Tourism Review. ISSN 1660-5373 (In Press)

Loh, E. G. Y. * and Stephenson, M. L. * and Nezakati, H. * (2021) Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context. Journal of Marketing Management and Consumer Behavior, 3 (2). pp. 17-34. ISSN 2371-3615

Wang, L. and Wang, Z. X. and Wong, P. P. W. * and Zhang, Qi (2021) Consumer motivations, attitude and behavioral intention toward green hotel selection. Journal of Tourism, Culinary and Entrepreneurship, 1 (2). pp. 79-104. ISSN 2776-0928

Vijaya Malar, V. A. * and Ng, S. C. and Sivakumari, S. * and Tan, Ai Ling * (2021) Culture of health: Paving the way for an inclusive post - pandemic tourism agenda. In: International Tourism and Retail Service Management Conference 2021, 12-13 October 2021, Sunway University.

Loh, E. G. Y. * and Stephenson, M. L. * (2021) Deciphering tourist shoppers’ U-commerce readiness: Current challenges and post-pandemic concerns. Journal of Management Research, 21 (1). pp. 3-17. ISSN 0974-455X

Wang, L. and Wang, Z. X. and Zhang, Qi and Wong, P. P. W. * (2021) Does religiosity matter for green hotel selection? An empirical investigation on Chinese religious consumers. Tourism Economics Management and Policy Research, 1 (2). pp. 79-95.

Trupp, Alexander * and Shah, Chetan and Stephenson, M. L. * (2021) Examining host-tourist relationships in research-related tourism. In: Transformations in uncertain times: future perfect in tourism, hospitality and events. Proceedings of the 31st Annual CAUTHE Conference, 9-12 February 2021.

Leong, Mei Kei * and Loh, E. G. Y. * (2021) Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management. In: TRMC 2021: Proceedings of the 3rd International Tourism and Retail Service Management Conference, Malaysia, 12-13 October 2021. School of Hospitality & Service Management, Sunway University, Sunway, Malaysia, pp. 37-41. ISBN 978 967 5492 64 8

Trupp, Alexander * and Matalolu, I. and Movono, A. (2021) Gender and benefit-sharing in indigenous tourism microentrepreneurship. In: Tourism Microentrepreneurship. Bridging Tourism Theory and Practice, 12 . Emerald Books. ISBN 9781838674649

Siti Atikah, R. * and Tan, Ai Ling * and Trupp, Alexander * and Chong, Daniel Ka Leong * and Vijaya Malar, V. A. * (2021) New religious travel segment. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Rachel, Thomas T. * (2021) Nutritional analysis of five wild edible vegetables traditionally consumed by the Orang Asli in Perak. International Journal of Food Science. ISSN 2314-5765

Chaichi, Kamelia * and Leong, Mei Kei * and Phongpanichanan, C and Nezakati, Hossein * and Hairani, M. N. & * (2021) Proposing an inclusive model of travellers' visit intention and time perspective revisit intention. Journal of Positive Psychology and Wellbeing, 5 (3). pp. 253-263. ISSN 2587-0130

Chong, Daniel Ka Leong * and Lo, Mun U (2021) Tour guiding or tour misleading? Multifaceted approach in assessing the standards of cultural tour guiding in Bali Island. e-Review of Tourism Research (eRTR), 18 (4). pp. 525-546.

Shah, Chetan and Trupp, Alexander * (2021) Trends in consumer behaviour and accommodation choice: perspectives from India. In: Tourism in India: Marketing perspectives. Routledge. ISBN 9780367746261

Rachel, Thomas T. * (2021) Wild eats: Nutritional evaluation of wild edible vegetables traditionally consumed by the Orang Asli. In: Indigeneity and Food: Politics, Transnationalism & Social Inclusion. UKM Press, Bangi, Selangor, pp. 31-48. ISBN 9789672512141

Trupp, Alexander * (2021) Zentraler Wirtschaftszweig: Tourismus in Vanuatu. Weltgebetstag (WGT) -Arbeitsheft 2021. pp. 21-22.

Wang, L. and Fu, C. F. and Wong, P. P. W. * and Zhang, Qi (2021) The impact of tourists’ perceptions of space-launch tourism: An extension of the theory of planned behavior approach. Journal of China Tourism Research. pp. 1-21. ISSN 1938-8160

Rachel, Thomas T. * (2021) The plight of the Orang Asli women in Malaysia promoting wild edible plants through street food. In: Women Empowerment and Well-Being for Inclusive Economic Growth. IGI Global, pp. 214-226. ISBN 9781799837374

Tan, Ai Ling * and Vijaya Malar, V. A. * and Chai, Anisha Mee Fong * (2021) The shift from business to leisure: An industry perspective of motivators of business tourists’ transition to leisure tourists. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.

Man-U, Lo and Chong, Daniel Ka Leong * (2020) Determining residents’ enjoyment of Cantonese opera as their performing arts heritage in Macao. Annals of Leisure Research. pp. 1-18. ISSN 1174-5398 (In Press)

Gayathri, Daisy. K. * The rise of fastidious tourists [viewpoint]. In UNSPECIFIED, (10 August 2020), .

Nomnian, S. and Trupp, Alexander * and Niyomthong, W. and Tangcharoensathaporn, P. and Charoenkongka, A. (2020) Language and community-based tourism use, needs, dependency, and limitations. Austrian Journal of South-East Asian Studies, 13 (1). pp. 57-79. ISSN 1999-2521

Trupp, Alexander * and Dolezal, Claudia (2020) Tourism and the sustainable development goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13 (1). pp. 1-16. ISSN 1999-2521

Lei, Wang and Wong, P. P. W. * (2020) Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach. Tourism Review. ISSN 1660-5373

Chong, Daniel Ka Leong * and Stephenson, M. L. * (2020) Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia. Tourism and Hospitality Research. pp. 1-17. ISSN 1467-3584

Trupp, Alexander * and Dolezal, Claudia and Bui, Huong T. (2020) Mapping tourism, sustainability, and development in Southeast Asia. In: Tourism and development in Southeast Asia. Routledge, London, pp. 3-22. ISBN 9780367209254

Trupp, Alexander * (2020) Migration into tourism micro-entrepreneurship – socioeconomic advancement or mobility trap?,. In: Tourism and development in Southeast Asia. Routledge, London, pp. 118-132. ISBN 9780367209254

Dolezal, Claudia and Trupp, Alexander * and Prasit, Leepreecha (2020) Researching tourism and development in Southeast Asia: Methodological insights. In: Tourism and Development in Southeast Asia. Routledge, London, pp. 41-56. ISBN 9780367209254

Dolezal, Claudia and Trupp, Alexander * and Bui, Huong T. (2020) Tourism and development in Southeast Asia. Routledge, London. ISBN 9780367209254

Dolezal, Claudia and Trupp, Alexander * and Bui, Huong T. (2020) Tourism and development in Southeast Asia: Concluding remarks and future outlook. In: Tourism and development in Southeast Asia. Routledge, London, pp. 214-218. ISBN 9780367209254

Shah, Chetan and Trupp, Alexander * (2020) Trends in consumer behaviour and accommodation choice: perspectives from India. Anatolia: An International Journal of Tourism and Hospitality Research, 31 (2). pp. 244-259. ISSN 1303-2917

Chaichi, Kamelia * and Dahlia, Z. and Yuhanis, A. A. and Leong, Mei Kei * (2020) The impact of positive psychological personalities on employee's attitude and turnover intention. International Journal of Innovation, Creativity and Change, 11 (8). pp. 144-160. ISSN 2201-1323

Bianchi, R. V. and Stephenson, M. L. * and Hannam, K. (2020) The contradictory politics of the right to travel: mobilities, borders & tourism. Mobilities, 15 (2). pp. 290-306. ISSN 1745-0101

Stephenson, M. L. * and Dobson, G. (2020) Deciphering the development of smart and sustainable tourism cities in Southeast Asia: A call for research. Austrian Journal of South-East Asian Studies, 13 (1). pp. 143-153. ISSN 1999-2521

Rachel, Thomas T. * and Tan, K. B. and Neo, David H. J. (2020) Ulam, regenerative edible flora from Southeast Asia: 15 recipes from Malaysia, Cambodia and Vietnam. In: ULAM: Regenerative Edible Flora from Southeast Asia: 15 recipes from Malaysia, Cambodia and Vietnam. Institut Kajian Etnik, Universiti Kebangsaan Malaysia, Bangi, Selangor, pp. 1-49. ISBN 9789670741659

Chong, Daniel Ka Leong * (2019) The “Noble” impacts of mass tourism on Bali island: The local community prospective. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 11 (2). pp. 82-94. ISSN 1985-8914

Suha, F. S. and Tarofder, Arun Kumar and Adiza, A. M. and Chaichi, Kamelia * (2019) Brand love impact on the social media and stages of brand loyalty. Polish Journal of Management Studies, 20 (1). pp. 382-393. ISSN 2081-7452

Gayathri, Daisy. K. * Bridging the gap between the industry and private universities through research [Viewpoint]. In UNSPECIFIED, (18 November 2019), .

Chong, Daniel Ka Leong * (2019) The side effects of mass tourism: the voices of Bali islanders. Asia Pacific Journal of Tourism Research, 25 (2). pp. 157-169. ISSN 1094-1665

Gayathri, Daisy. K. * (2019) Corporate Malaysia, time to rise up for tourism [Viewpoint]. The Edge Malaysia (12 August 2019, Forum Section, p 50).

Suha, F. S. and Chaichi, Kamelia * (2019) The retention of fresh graduated employees in Kuala Lumpur hotels. Opcion, 35 (19). pp. 2040-2065. ISSN 2477-9385

Leong, Mei Kei * and Syuhaily Osman and Laily, P. and Sabri, M. F. (2019) Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia. Management Science Letters, 9. pp. 795-808. ISSN 1923-9335

Nur Aliah, M and Mazne, I. and Siti Atikah, Rusli * and Derweanna, B. S. and Nurul Fardila, A. R. and Harnidah, S. and Nurashikin, A. R. and Nur Azimah, O. (2019) Empowering indigenous communities through participation in tourism. International Journal of Tourism Anthropology, 7 (3/4). ISSN 1759-0450

Chong, Daniel Ka Leong * (2019) Review of problems in the development of rail tourism in Taiwan, on the example of the Alishan Forest Railway. GeoJournal of Tourism and Geosites, 26 (3). pp. 943-955. ISSN 20651198

Bianchi, R. V. and Stephenson, M. L. * (2019) Tourism, border politics and the fault lines of mobility. In: Borderless worlds for whom? Ethics, moralities and mobilities. Routledge, London / New York, pp. 123-138. ISBN 9780367584221

Fong, Belinda Fong Chong * and Izzal, A. Z. (2019) A content analysis of appeals in food advertisements for children on online TV streaming. SEARCH Journal of Media and Communication Research, 11 (1). pp. 113-136. ISSN 2672 7080

Stephenson, M. L. * and Nazia Ali (2018) Deciphering ‘Arab hospitality’: Identifying key characteristics and concerns. In: Routledge Handbook on Tourism in the Middle East and North Africa. Routledge, London, pp. 71-82. ISBN 9781315624525

Farah Atiqah, M. N. * (2018) A Malaysian rural community’s perception of slow tourism: The Case of Arau, Perlis. In: Proceedings HUSTINC 2018 (Humanities Society and Tourism International Conference 2018). School of Humanities, Universiti Sains Malaysia, Penang, Malaysia, pp. 24-35.

Suha, F. S. and Chaichi, Kamelia * (2018) Investigating causes and consequences of purchase intention of luxury fashion. Management Science Letters, 8. pp. 1259-1272. ISSN 19239335

Chong, Daniel Ka Leong * (2018) Price or pride? Malaysian marine cruising behaviour. International Journal of Tourism Sciences, 18 (2). pp. 110-123. ISSN 1598-0634

Chong, Daniel Ka Leong * and Lai, Mun Loon * (2018) Conserving Bali’s heritage sites: The power of unwritten laws. TEAM: Journal of Hospitality and Tourism, 15 (1). pp. 1-14. ISSN 1823-4003

Chong, Daniel Ka Leong * (2018) Trying out new cafes in town: Assessing the impact of café’s physical environment on visit intention. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 10 (2). pp. 35-46. ISSN 1985-8914

Chong, Daniel Ka Leong * (2017) Hotel co-branding: Is 2 better than 1? TEAM: Journal of Hospitality and Tourism, 14 (1). pp. 19-28. ISSN 1823-4003

Chong, Daniel Ka Leong * (2017) Thailand wine tourism: A dream or a reality? Asia Pacific Journal of Tourism Research, 22 (6). pp. 604-614. ISSN 1094-1665

Chong, Daniel Ka Leong * (2017) “Your Loyalty is Rewarded”: a study of Hotel Loyalty Program in Malaysia. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 189-198. ISSN 1985-8914

Tan, Ai Ling * and Yow, Taw Onn (2016) Motives for millennials' choice on traditional food and their level of consumption: A cross-cultural comparison. In: Food & Society 2016 International Conference, 18-20 November 2016, Selangor, Malaysia.

Chong, Daniel Ka Leong * (2016) The impact of traffic congestions on tourist behavior: Case study of Chiang Mai, Thailand. In: 14th ApacChrie Conference 2016, 11-13 May 2016, Bangkok, Thailand.

Teh, Pek Yen * and Goh, H. C. (2016) Does Korean drama have a real influence? An analysis of Malaysia outbound tourists to South Korea. Tourism Culture & Communication, 16 (3). pp. 147-160. ISSN 1098-304X

Teh, Pek Yen * and Goh, H. C. (2016) The discovery of Silk Route: Cultural and technology communication between China, Korea and Japan. Geografia-Malaysian Journal of Society and Space, 12 (3). pp. 135-144. ISSN 2682-7727

Farah Atiqah, M. N. * and Vikneswaran, N. and Mura, Paolo (2015) Conceptualizing a framework for slow tourism in a rural destination in Malaysia. Advanced Science Letters, 21 (5). pp. 1185-1188. ISSN 1936-6612

Chong, Daniel Ka Leong * (2015) Cruise tourism in Malaysia: A SWOT Analysis. In: 2nd International Hospitality and Tourism Conference, 2 - 4 September 2014, Penang.

Tan, Ai Ling * and Kashif Hussain, and Murali, Sambasivan (2014) Antecedents affecting employee service recovery performance in five star hotel. In: Proceedings of the Australian Academy of Business and Social Sciences Conference, Kuala Lumpur, 25 -26 August 2014. Australian Academy of Business and Social Sciences, pp. 1-17. ISBN 978-0-9925622-0-5 (Submitted)

Tan, Ai Ling * and Loo, Poh Theng (2014) Impact of food advertising in social media among local university students in Malaysia. In: Proceedings of the Australian Academy of Business and Social Sciences Conference, Kuala Lumpur, 25 -26 August 2014. Australian Academy of Business and Social Sciences, pp. 1-12. ISBN 978-0-9925622-0-5 (Submitted)

Kok, Adeline Li Ming * and Teoh, Boon Wai (2013) Exploring consumers' attitudes and behaviours toward online hotel room reservations. American Journal of Economics, 3 (5C). pp. 6-11. ISSN 2166-4951(p-ISSN); 2166-496X (e-ISSN)

Kok, Adeline Li Ming * and Teoh, Boon Wai and Mazitah Hussin, and Nik Kamariah Nik Mat, (2013) The predictors of attitude towards online advertising. International Journal of Applied Psychology, 3 (1). pp. 7-12. ISSN 2168-5010 (p-ISSN); 2168-5029 (e-ISSN)

Kok, Adeline Li Ming * and Teoh, Boon Wai and Mazitah Hussin, and Nik Kamariah Nik Mat, (2012) The predictors of attitude towards online advertising. In: Global Conference for Academic Research on Management and Economics (2nd: 2012 December 7: Kuala Lumpur), 07 Dec 2012, Kuala Lumpur. (Submitted)

Kok, Adeline Li Ming * (2012) Investments in green strategies improve company value. In: IADIS International Conference on Sustainability, Technology and Education, 28-30 Nov 2012, Curtin University, Perth. (Submitted)

Lo, Rita * (2012) Green energy conservation practices in the five stars hotel in Malaysia. In: Asia Pacific Tourism Conference (18th), 26 - 29 June 2012, Taipei. (Submitted)