Amrul, A. M. A. and Meenatharisni, S. and Sarker, Moniruzzaman * (2021) Does patient empowerment matter in building loyalty? International Journal of Consumer Studies. ISSN 1470-6423
Ahmad, A. and Izian Idris, * and Mason, C. and Sheikh Khairuddin, S. M. H. and Abdul Menon, A. S. and Shamsudin, M. F. and Masri, R. and Hasim, M. A. (2020) ‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours. International Journal of Psychosocial Rehabilitation, 24 (6). pp. 1879-1896. ISSN 1475-7192
Ahmad, A. and Izian Idris, * and Mason, C. and Hasim, M. A. and Sajilan, Sulaiman (2020) The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives. International Journal of Innovative Technology and Exploring Engineering, 9 (3). pp. 2714-2721. ISSN 2278-3075
Ahmad, A. and Izian Idris, * and Moy, Regina Li Jing (2019) The effects of self-esteem and influence of friends via social media on body image amongst children. International Journal of Financial Research, 10 (5). ISSN 1923-4031
Arman, Ahmad and Izian Idris, * and Mason, C. and Chow, Shenn Kuan * (2019) The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers. International Journal of Financial Research, 10 (5). ISSN 1923-4031
Akhoundi, M. and Syuhaily Osman and Nezakati, Hossein * (2018) Global marketing activities exposure and consumption behavior. Lambert Academic Publishing. ISBN 978-3-659-68011-3
Andrews, Elizabeth * and Ong, Derek Lai Teik * and Summers, Jane and Woodside, Frances (2017) Factors influencing dietary compliance amongst Australian diabetics. In: Proceedings of the 2017 Australian and New Zealand Marketing Conference (ANZMAC), 4-6 December 2017, RMIT, Australia.
Akhoundi, M. and Osman, S. and Paim, L. and Nezakati, Hossein * (2017) Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. Malaysian Journal of Consumer and Family Economics, 20. pp. 102-130. ISSN 1511-2802
Azmawani, Abd Rahman and Nezakati, Hossein * and Ho, Jo Ann and Ong, Tze San (2016) Integrating operations, human resource, marketing, and accounting and finance perspectives in sustainable supply chain research. In: Achieving sustainable supply chain through the creation of economic growth, environmental protection & social progress. University Putra Malaysia Press, Malaysia, pp. 1-7. ISBN 9789673445349
Asgari, Omid and Nezakati, Hossein * (2011) OCB and OCB lead to CB2E. In: 2nd International Multi-Conference on Complexity, Informatics and Cybernetics (IMICIC), 27-30 March 2011, Florida, USA.
Borges, William G. Bill and Koon, Vui Yee* and Mui, Daisy Hung Kee and Ong, Lin Dar and Ng, Lee Peng and Tan, Agnes Siok Inn and Toh, Sharon Pei Sung and Amer, Hamzah Jantan and Soo, Hooi Sin and Mamun, Mohammed Abdullah and Law, Kian Aun and Tee and Nezakati, Hossein * and Borges, Seth J. and Shishi, Kumar Piaralal (2018) Organizational behaviour. SJ Learning, Malaysia. ISBN 9789671344057
Barker, Rachel and Ong, Derek Lai Teik * (2016) A measurement scale for students’ usage of online networks. Perspectives in Education, 34 (2). pp. 1-18. ISSN 0258-2236
Chaichi, Kamelia * and Leong, Mei Kei * and Trupp, Alexander * and Nezakati, Hossein * (2022) Malaysia Tourists' Visit and Revisit Intentions Post COVID Pandemic. In: APacCHRIE Conference 2022, 23-25 May 2022, Kuala Lumpur, Malaysia.
Cheung, M. L. and Leung, Wilson K.S. and Cheah, J. H. and Koay, Kian Yeik * and Hsu, Bryan C. Y. (2021) Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience. International Journal of Culture, Tourism and Hospitality Research, 15 (3). pp. 355-370. ISSN 1750-6182
Cham, Tat Huei and Cheng, Boon Liat * and Low, M. P. and Cheok, Jason * (2021) Brand image as the competitive edge for hospitals in medical tourism. European Business Review, 33 (1). ISSN 0955-534X
Cheng, Boon Liat * and Mansori, Shaheen and Cham, Tat Huei and Dent, Michael M * and Yusman, Y. (2021) Building sustainable relationships: Service innovation at the pinnacle of touristic achievement. Asian Journal of Business Research, 11 (1). ISSN 2463-4522
Chaichi, Kamelia * and Leong, Mei Kei * and Phongpanichanan, C and Nezakati, Hossein * and Hairani, M. N. & * (2021) Proposing an inclusive model of travellers' visit intention and time perspective revisit intention. Journal of Positive Psychology and Wellbeing, 5 (3). pp. 253-263. ISSN 2587-0130
Carins, Julia Elizabeth and Rundle-Thiele, S.R. and Ong, Derek Lai Teik * (2020) Keep them coming back: The role of variety and aesthetics in institutional food satisfaction. Food Quality and Preference, 80. p. 103832. ISSN 09503293
Cham, Tat Huei and Cheng, Boon Liat * and Ng, Caryn Kar Yan (2020) Cruising down millennials’ fashion runway:a cross-functional study beyond Pacific borders. Young Consumers, 22 (1). ISSN 1747-3616
Cheng, Boon Liat * and Nikhashemi, S.R. and Dent, Michael M. * (2020) The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity. Journal of Islamic Marketing. ISSN 1759-0833
Cheng, Boon Liat * and Shaheen, M. and Nor Khalidah, A. and Yap, C. S. (2020) Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image. Jurnal Pengurusan, 60.
Cheng, Boon Liat * and Gaur, Sanjaya S. and Rezuan, Abdul Rahim (2020) Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry. Asian Journal of Business Research, 10 (1). ISSN 2463-4522
Cheng, Boon Liat * and Enriquez, B. B. and Thomborrow, T. and Mansori, Shaheen (2019) Application of the theory on planned behaviour to green hotel visit intention: An extension of self-identity. JMAP: Journal of Marketing Advances and Practices, 1 (1). pp. 1-21. ISSN 2682-8170
Cheng, Boon Liat * and Cham, Tat Huei and Dent, Michael M * and Lee, T. H. (2019) Service innovation: Building a sustainable competitive advantage in higher education. International Journal of Services, Economics and Management, 10 (4). p. 289. ISSN 1753-0822
Cheng, Boon Liat * and Gan, Chin Chuan * and Imrie, Brian C. and Shaheen, M. (2019) Service recovery, customer satisfaction and customer loyalty: Evidence from Malaysia’s hotel industry. International Journal of Quality and Service Sciences, 11 (2). pp. 187-203. ISSN 1756-669x
Cham, Tat Huei and Ng, Caryn Kar Yan and Lim, Yet Mee and Cheng, Boon Liat * (2017) Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia. The International Review of Retail, Distribution and Consumer Research. pp. 1-16. ISSN 0959-3969
Chek, Yin Ling * and Ho, Jessica Sze Yin * (2016) Consumer electronics e-retailing: Why the alliance of vendors, e-service quality, trust and trustworthiness matters? Procedia - Social and Behavioral Sciences,, 219. pp. 804-811. ISSN 1877-0428
Cham, Tat Huei and Lim, Yet Mee and Cheng, Boon Liat * and Lee, T. H. (2016) Determinants of knowledge management systems success in the banking industry. VINE Journal of Information and Knowledge Management Systems, 46 (1). pp. 2-20. ISSN 2059-5891
Cheng, Boon Liat * (2015) Perceived justice in service Recovery and customer satisfaction: Evidence from the Malaysian Hotel Industry. International Journal of Advances in Management and Economics, 4 (5). pp. 7-13. ISSN 2278-3369
Cheng, Boon Liat * and Lew, K. C. (2015) Antecedents of customer loyalty in the Malaysian hotel industry. International Journal for Innovation Education and Research, 3 (8). pp. 97-109. ISSN 2411-3123
Cheng, Boon Liat * and Yee, S. W. (2014) Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia. International Journal of Liberal Arts and Social Science, 2 (8). pp. 121-133. ISSN 2307-924X
Chin, Anthony T. H. and Ong, Derek Lai Teik * (2014) Airport revenue management: does airport size matter? Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 132-143.
Cheng, Boon Liat * (2014) The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry. Global Journal of Business and Social Science Review, 2 (3). pp. 93-106. ISSN 2289-8506
Dent, Michael M * (2020) The importance of being [insert preferred name here]: academic naming conventions with particular reference to Malaysia. International Journal of Social Science Research, 2 (4). pp. 188-197. ISSN 2710-6276
Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2015) Adoption of clinical decision support systems in a developing country: Antecedents and outcomes of physician’s threat to perceived professional autonomy. International Journal of Medical Informatics, 84 (8). pp. 548-560. ISSN 1386-5056
Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2013) A study of identify motives of clinical IT adoption among physicians in Malaysia. In: Allied Academies International Conference, 27-30 March 2013, New Orleans, Louisiana.
Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2011) Acceptance of clinical IT in a hospital from a knowledge sharing perspective. In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.
Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2010) How to manage and flourish innovation in hospitals by clinic IT? In: Allied Academies International Conference, 2 November 2010, Las Vegas, USA.
Esmaeilzadeh, Pouyan and Sambasivan, Murali and Kumar, Naresh and Nezakati, Hossein * (2010) Is there any relationship between healthcare professionals' OCB and acceptance of new clinical IT? In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.
Fam, K. S. and Cheng, Boon Liat * and Cham, Tat Huei and Tan, C. Y. (2021) The role of cultural differences in customer retention: Evidence from the high-contact service industry. Journal of Hospitality & Tourism Research. ISSN 1096-3480
Fereidouni, Meghdad Abbasian and Nezakati, Hossein * (2020) An integrated E-commerce platform for the ASEAN tourism industry: A smart tourism model approach. In: E-commerce connectivity in ASEAN. Economic Research Institute for ASEAN and East Asia (ERIA), Indonesia, pp. 250-278. ISBN 9786025460241
Fatin, Norain Osman and Siti, Rahayu Hussin and Haslinda, Hashim and Nezakati, Hossein * and Yuhanis, Abdul Aziz and Raja Nerina, Raja Yusof (2015) The influences of family needs in travel decision making over family life cycles. In: Global management literature. University Putra Malaysia Press, Malaysia, pp. 102-111. ISBN 9789673445127
Fakhredin, Farzad and Nezakati, Hossein * and Vaighan, Behzad Mahmoudi (2010) The determinants of FDI inflow in manufacturing sector of Malaysia. In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.
Gan, Chin Chuan * and Ding, Hooi Ting (2014) Pre-purchase behaviour: Is there a cognitive dissonance? Australian Journal of Basic & Applied Sciences, 8 (5). pp. 35-40. ISSN 1991-8178 (Submitted)
Hosseinpour, Masoumeh and Nezakati, Hossein * and Sidin, Samsinar Md and Yee, Wong Foong (2016) Consumer's intention of purchase sustainable products: the moderating role of attitude and trust. In: Annual International Business, Agriculture, Health, Energy & Engineering Conference, 27-28 December 2015, Hilton Garden Inn, California, USA.
Hosseinpour, Masoumeh and Nezakati, Hossein * and Sidin, Samsinar Md and Wong, Foong Yee (2016) Green behaviour and sustainable consumption – A pleasing outcome of environmental. In: Achieving sustainable supply chain through the creation of economic growth, environmental protection & social progress. University Putra Malaysia Press, Malaysia, pp. 131-150. ISBN 9789673445349
Hosseinpour, Masoumeh and Nezakati, Hossein * and Ho, Jo Ann and Bojei, Jamil (2016) Sustainability: the effectiveness role of NGOs on firms. In: Achieving sustainable supply chain through the creation of economic growth, environmental protection & social progress. University Putra Malaysia Press, Malaysia, pp. 151-162. ISBN 9789673445349
Hamimah, Hassan and Nezakati, Hossein * (2014) Introduction and overview. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 1-8. ISBN 9789673444304
Ho, Jessica Sze Yin * and Ong, Derek Lai Teik * and Wang, Pheik Ing * and Tay, Grace Tsu Phing * and New, Chye Peng * (2012) Global versus local brand: perceived quality and status-seeking motivation in the automobile industry. In: Asia-Pacific Business Research Conference, 13 - 14 Feb 2012, Kuala Lumpur. (Submitted)
Izian, Idris* and Wong, Mikkay Ei Leen* and Ng, Shu Yee* (2021) The influence of green features on consumer reception in creating sustainable shopping centers. In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.
Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Lim, Serena Kai Xin (2020) Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia. TEST Engineering & Management, 82. pp. 5528-5536. ISSN 0193-4120
Izian Idris, * and Siti Suhana, A. * and Ahmad, A. and Wong, Christine Mei Kee (2020) The impacts of social media advertisements on millennial's consumption. TEST Engineering and Management, 82. pp. 5537-5544. ISSN 0193 - 4120
Izian Idris, * and Toh, Evelyn Bee Hwa * (2020) Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media. International Journal of Criminology and Sociology. ISSN 1929-4409
Izian Idris, * and Alias, S. S. * and Singh, S. K. N. * (2020) Perception of muslim consumers towards halal branding in advertising. International Journal of Criminology and Sociology. ISSN 1929-4409
Izyan Hizza, H. L. and Cheng, Boon Liat * (2014) Factors influencing customer satisfaction and E-Loyalty: Online shopping environment among the young adults. Management Dynamics in the Knowledge Economy, 2 (3). pp. 462-471. ISSN 2392-8042
Imrie, Brian C. * (2013) The influence of social capital on service quality evaluation. Management Decision, 51 (4). pp. 871-889. ISSN 0025-1747 (Submitted)
John, Surej and Sivakumari, Supramaniam * (2024) Value co-creation research in tourism and hospitality management: a systematic literature review. Journal of Hospitality and Tourism Management, 58. pp. 96-114. ISSN 1447-6770
Koay, Kian Yeik * and Ang, KerSoon * (2024) Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic. British Food Journal, 126 (5). pp. 2172-2186. ISSN 0007-070X
Keshavarz, Y. and Ansari, Z. and Nezakati, Hossein * (2021) Developing a new model of service quality in hotels during infection disease outbreak (case study Covid-19). In: 3rd International Tourism Retail and Service Management Conference (TRMC) 2021, 12-13 October 2021, Sunway University, Sunway City, Selangor.
Koay, Kian Yeik * and Teoh, C. W. and Soh, Patrick C. H. (2021) Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26 (9). ISSN 1396-0466
Kong, S. M. and Rajendran, M. and Chan, Josephine I. L. and Nezakati, Hossein * and Joshi, J. P. (2021) Retaining human capital: a danger zone for METAL STAR. Emerald Emerging Markets Case Studies, 11 (1). pp. 1-33. ISSN 2045-0621
Koay, Kian Yeik * and Ong, Derek Lai Teik * and Khoo, Kim Leng * and Yeoh, Hui Jing * (2021) Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33 (1). pp. 53-72. ISSN 1355-5855
Koay, Kian Yeik * and Ong, Derek Lai Teik * (2016) The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia. Pertanika Journal Social Sciences & Humanities, 24 (S). pp. 27-40. ISSN 0128-7702
Keshavarz, Yousef and Nezakati, Hossein * (2013) The effects of Malaysian hotels services on customer loyalty. In: 4th International Conference on Education and Information Management (ICEIM 2013), 21-22 December 2013, Penang, Malaysia.
Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted)
Luo, Xi * and Cheah, Jun-Hwa and Lim, Xin-Jean and Ramayah, T * and Dwivedi, Yogesh K. (2023) Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory. Internet Research. ISSN 1066-2243
Loh, E. G. Y. * and Stephenson, M. L. * and Nezakati, H. * (2021) Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context. Journal of Marketing Management and Consumer Behavior, 3 (2). pp. 17-34. ISSN 2371-3615
Lim, P. K. and Koay, Kian Yeik * and Chong, W. Y. (2020) The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination. Internet Research, 31 (2). pp. 497-518. ISSN 1066-2243
Lim, Yet Mee and Cheng, Boon Liat * and Cham, Tat Huei and Ng, Caryn Kar Yan and Tan, J. X. (2019) Gender differences in perceptions and attitudes toward online shopping: A study of Malaysian consumers. JMAP: Journal of Marketing Advances and Practices, 1 (2). pp. 11-24. ISSN 2682-8170
Leow, Kah Loong * and Khong, Kok Wei * (2009) The study of mentoring and leader-member exchange (LMX) on organisational commitment among auditors in Malaysia. Sunway Academic Journal, 6. pp. 147-172.
Mohammadi, A. and Saeedikondori, A. and Nezakati, Hossein * and Sabermajidi, N. and Amer, H. J. (2021) An investigation on cloud computing adoption within information technology companies. In: Handbook of Research on Future Opportunities for Technology Management Education. IGI Global, Pennsylvania, USA, pp. 266-287. ISBN 9781799883272
Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Abdul (2015) An overview of effective factors on consumer behavior intentions toward choosing environmental friendly hotels in Malaysia. In: 3rd International Conference on Computational and Social Sciences (ICCSS), 25-27 August 2015, Johor, Malaysia.
Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Aziz (2015) Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study". In: Trends in hospitality and tourism. University Putra Malaysia Press, Malaysia, pp. 63-73. ISBN 9789673445165
Nikhashemi, S. R. and Knight, H. H. and Khaldoon, N. and Cheng, Boon Liat * (2021) Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services, 60. p. 102464. ISSN 0969-6989
Nikhashemi, Seyedrajab * and Valaei, Naser * and Tarofder, Arun Kumar (2017) Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour? Global Business Review, 18 (3). pp. 1-20. ISSN 0972-1509
Nezakati, Hossein * and Fereidouni, Meghdad Abbasian and Bojei, Jamil and Ho, Jo Ann (2016) Coercive or supportive: an assessment of NGOs role in sustainable supply chains adoption. International Journal of Economics and Financial Issues (IJEFI), 6 (6S). pp. 27-30. ISSN 2146-4138
Nezakati, Hossein * and Fereidouni, Meghdad Abbasian and Rahman, Azmawani Abd (2016) An evaluation of government role in green supply chain management through theories. International Journal of Economics and Financial Issues (IJEFI), 6 (6S). pp. 76-79. ISSN 2146-4138
Nezakati, Hossein * and Sharifirad, Kourosh (2015) Marketing of innovation in turbulent market: introduction of an ambidextrous marketing innovation paradigm. In: 10th International Scientific, Conference on Economic and Social Development, 25 September 2015, Miami Florida USA.
Nezakati, Hossein * and Yuhanis, Abdul Aziz and Dahlia, Zawawi (2015) The relationship between quality dimensions, tourist satisfaction and behavioral intentions in Malaysian food context: moderating role of destination image. In: 7th International Conference on Economics and Social Sciences, 16-17 May 2015, Penang, Malaysia.
Nezakati, Hossein * and Shayesteh, Moghadas and Yuhans, Abdul Aziz and Asra, Aimidi and Roghayeh, Sohrabinezhadtalemi and Yusmadi, Yah Jusoh (2015) Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study. Procedia - Social and Behavioral Sciences,, 172. pp. 57-62. ISSN 1877-0428
Nezakati, Hossein * and Asra, Amidi and Yusmadi, Yah Jusoh and Shayesteh, Moghadas and Yuhanis, Abdul Aziz and Roghayeh, Sohrabinezhadtalemi (2015) Review of social media potential on knowledge sharing and collaboration in tourism industry. Procedia - Social and Behavioral Sciences,, 172. pp. 120-125. ISSN 1877-0428
Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green products purchasing among Malaysian consumers (Preliminary study). In: International Conference on Business Strategy and Social Sciences, 16-17 August 2014, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green tourism practices in Malaysia. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 24-36. ISBN 9789673444304
Nezakati, Hossein * and Yuhanis, Abdul Aziz and Dahlia, Zawawi and Roghayeh, Sohrabinezhadtalemi (2013) Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian Food). In: Global Conference n Business and Economics Research, 18-20 October 2013, MINES Resort City, Selangor, Malaysia. (In Press)
Nezakati, Hossein * and Noor, Azman Ali and Leong, Sze Mun (2013) '4As' effect on TADI in Malaysia hand phone industry. In: International Conference on Ubiquitous Information Management and Communication (ICUIMC), 17-19 January 2013, Kota Kinabalu, Malaysia.
Nezakati, Hossein * and Raja Nerina, Raja Yusof and Tor, Ee Sang (2013) Oishi: How to sustain a promising business. In: Business management: cases in Malaysia: Instructor's guide. University Putra Malaysia Press, Malaysia, pp. 1-16. ISBN 9789673443710
Nezakati, Hossein * and Raja Nerina, Raja Yusof and Tor, Ee Sang (2013) Oishi: how to sustain a promising business. In: Business management Cases in Malaysia. University Putra Malaysia Press, Malaysia, pp. 10-21. ISBN 9789673443673
Nezakati, Hossein * and Noor, Azman Ali and Sayedyousef, Sheikh Abou Masoudi (2013) Preliminary study of market value coverage influence on hand phone market diffusion, moderated by classified generation - Malaysia evidence. In: Global Conference n Business and Economics Research, 18-20 October 2013, MINES Resort City, Selangor, Malaysia.
Nezakati, Hossein * and Keshavarz, Yousef (2013) A case study of domestic tourism - Malaysia evidence focusing on the role of transportation. In: Domestic tourism in Asia and the Pacific. World Tourism Organization (UNWTO), Spain, pp. 350-357. ISBN 9789284414826
Nezakati, Hossein * and Akhoundi, Maryam (2012) Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.
Nezakati, Hossein * and Keshavarz, Yousef (2012) To explore hotel service factors effect on increasing tourist loyalty - Malaysia evidence (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia.
Nezakati, Hossein * and Rozita, Sedek (2012) Changing the perception of the call centre industry. In: Business practices in Malaysia. McGraw Hill Education, Malaysia, pp. 106-120. ISBN 9789675771521
Nezakati, Hossein * and Azmir, Osman and Mazuki, Abdullah @ Muhammad and Mimi, Liana Abu and Asgari, Omid (2012) Determinants of customer-based brand equity: evidence from CIMB. In: Contemporary issues in management and marketing. McGraw Hill Education, Malaysia, pp. 155-165. ISBN 9789675771439
Nezakati, Hossein * and Onn, Kok Kem and Omid, Asgari (2011) Do consumer based-factors influence consumer buying behavior in automotive industry? (Malaysia evidence). In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Yen, Lee Kuan and Asgari, Omid (2011) Factors influencing customer loyalty towards fast food restaurants. In: International Conference on Industrial Technology Economics (ICITE 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Chin, Sock Khim and Asgari, Omid (2011) The determinants of decision-making in the purchased of working women's clothing in Malaysia. In: International Conference on Sociality and Economics Development (ICSEP 2011), 17-19 June 2011, Mines Wellness Hotel, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Akbarzade, Mohammad Reza and Hamid, Reza Irani (2010) Exploring market value coverage (4A) in adoption of diffusion of innovations (Prepared food industries). In: International Conference on Marketing 2010 (ICMAR 2010) - Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Asgari, Omid (2010) CB2E through CCB and OCB (A marketing golden triangle for new era). In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.
Nezakati, Hossein * and Asgari, Omid and Ghavami, Sara (2010) CCB through HRE and OCB (A marketing golden triangle for new era). In: Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), 25-26 November 2010, UKM, Malaysia.
Nezakati, Hossein * and Asgari, Omid (2009) Marketing golden triangle for new era (OCB through HRE in AOP). In: 5th International Conference on Global Research on Economics & Business (GABER), 28-30 December 2009, Kuala Lumpur, Malaysia.
Nezakati, Hossein * and Kohzadi, Vajihe and Karimi, Faraz and Asgari, Omid (2009) Fostering organizational citizenship behavior (OCB) through human resources empowerment (HRE). In: 10th International Business Research Conference, 16-17 April 2009, Crowne Plaza Hotel, Dubai, United Arab Emirates.
Nezakati, Hossein * and Tatabaei, Seyed Mahameddin (2009) Cluster development plan framework. In: Management issues and challenges implications to Malaysian industries. University Putra Malaysia Press, Malaysia, pp. 42-68. ISBN 9789673440955
Ong, Derek Lai Teik * and Lee, Wan Shan (2018) A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers. In: Academy for Global Business Advancement (AGBA). 15th Annual World Congress, 2-4 July 2018, National Institute of Development Administration, Bangkok Thailand.
Ong, Derek Lai Teik * and Yang, JoAnne * (2017) Functionality and design influence on fitness fashion. In: Proceedings of the 2017 Australian and New Zealand Marketing Conference (ANZMAC), 4-6 December 2017, RMIT, Australia.
Ong, Derek Lai Teik * and Tee, Sherlyn Yan Ven and Lim, Martin Yek Houng (2017) Uber-nization of transport: An investigation into the sustainability of ride-sharing applications in Malaysia. In: 1st Asia Pacific Conference: Managing Business Sustainability, Organised by Jaipuria Institute of Management, Lucknow, 20-21 October 2017, Singapore.
Ong, Zu Qian * and Ong, Derek Lai Teik * (2015) The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7 (4). pp. 55-63. ISSN 2220-3796
Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2015) Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls. International Review of Business Research Papers, 11 (1). pp. 133-146. ISSN 1837-5685
Ong, Derek Lai Teik * (2015) Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 25 (2). pp. 109-121. ISSN 2163-9159
Ong, Derek Lai Teik * and Koay, Kian Yeik * (2015) Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia. Journal of Management and World Business Research, 12 (1). pp. 16-30. ISSN 1449-2179
Ong, Derek Lai Teik * and Chiang, Terrance Tong Seng * and Pung, Amanda Xin-Yi (2015) To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia. Journal of International Conference on Marketing and Business Development, 1 (1). pp. 49-56. ISSN 2344-5130
Ong, Derek Lai Teik * and Koay, Kian Yeik * and Chuah, Siew Lin * and Yap, Sook Yee * (2014) An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development Conference Proceedings, 6 (1). pp. 176-188.
Ong, Derek Lai Teik * (2014) Need analysis and the role of engagement of commercial fitness centers in Malaysia. In: 2014 Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations, Dept. of Business Administration, Changwon National University, Gyeongnam, Republic of Korea, pp. 1798-1809.
Ong, Derek Lai Teik * and Ong, Victor Ching Poh * and Ho, Ooi Tim * and Liew, Chiu Limn * and Liew, Wei Chyi * (2014) Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action. Journal of Business and Policy Research, 9 (1). pp. 207-218. ISSN 1449-387X (Print); 1838-3742 (Online)
Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2014) Effects of mall atmosphere towards consumer behaviour during Christmas. In: 6th Asia-Pacific Business Research Conference, 19 - 20 May 2014, Seoul.
Osman, F.N. and Hashim, H. and Nezakati, Hossein * and Hussin, S.R. and Aziz, Y.A. and Raja-Yusof, R.N. (2014) A review of family influences on travel decision making. In: 2nd International Hospitality and Tourism Conference, 2 - 4 September 2014, Penang.
Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The influence of materialistic and ethical values on the purchase intention of counterfeit luxury goods: The case of Malaysian undergraduate. Journal of Marketing Research & Case Studies, 2013. pp. 1-15. ISSN 2165-7009
Ong, Derek Lai Teik * and Chan, Yuen Yeng * and Cho, Wai Hong * and Koh, Tse Young * (2013) Motivation of learning: An assessment of the practicality and effectiveness of gamification within a tertiary education system in Malaysia. In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.
Ong, Derek Lai Teik * and Al-Mashoor, Sharifah Ameera * and Siew, Weng Chung * and Ng, Qing Song * (2013) A study of Malaysian accounting education in higher-learning institutions: Is Malaysia preparing undergraduates for a tsunami of fraud? In: World Academy of Researchers, Educators, and Scholars in Business, Social Sciences, Humanities and Education Conference, 22 - 25 July 2013, Cape Town, South Africa.
Ong, Derek Lai Teik * and Ahmad Khairul Ariffin bin Kamaruddin, * and Bulathsinghalage, Channaka Nadira * and Seneviratne, Luke Aaron (2013) The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values. In: IBIMA Conference on Entrepreneurship Vision 2020: Innovation, Real Estate Investment, Development Sustainability, and Economic Growth (20th), 25 - 26 March 2013, Kuala Lumpur. (Submitted)
Ong, Victor Ching Poh * and Sri Sivabalan Danapalam *, and Choy, Tuck Yun * (2012) Perceived satisfaction with sweetened condensed milk in Malaysia. In: Annual Conference on Global Economy, Business and Finance, 25 - 28 July 2012, Beijing, China. (Submitted)
Ong, Derek Lai Teik * and Tan, Madeline Su Lin * and Andrews, Elizabeth * (2012) A study of customer retention and churn rate management through data mining and customer profiling of Malaysian mobile user. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)
Ong, Derek Lai Teik * and Ho, Jessica Sze Yin * (2012) Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling. In: Academy of World Business, Marketing and Management Development (AWBMAMD) Conference, 16 - 19 July 2012, Budapest, Hungary. (Submitted)
Poon, W. C. and Koay, Kian Yeik * (2021) Hong Kong protests and tourism: Modelling tourist trust on revisit intention. Journal of Vacation Marketing, 27 (2). pp. 217-234. ISSN 1356-7667
Pourabedin, Zahra and Yeoh, Sok Foon * and Chatterjee, Rajat Subhra and Ho, Jessica Sze Yin * (2016) Customers' online channel switching behavior: the moderating role of switching cost. Information, 19 (7B). pp. 2961-2970. ISSN 1343-4500
Pouresmaeili, Hamideh and Nezakati, Hossein * and Mehdizadeh, Abbas (2010) The effects of internet on international marketing communications. In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.
Riby, Leigh M. and Ong, Derek Lai Teik * and Nurulnadia Binti Mohamad Azmie, * and Ooi, Ee Lyn and Regina, Caroline and Yeo, Eugene Ki Wai and Massa, Jacqueline and Aquili, Luca * (2017) Impulsiveness, postprandial blood glucose, and glucoregulation affect measures of behavioral flexibility. Nutrition Research, 48. pp. 65-75. ISSN 02715317
Rezaei, Sajad and Valaei, Naser * (2017) Branding in a multichannel retail environment: online stores vs. app stores and the effect of product type. Information Technology & People. 00-00. ISSN 0959-3845
Rezaei, Sajad and Valaei, Naser * (2017) Crafting experiential value via smartphone apps channel. Marketing Intelligence & Planning, 35 (5). pp. 688-702. ISSN 0263-4503
Roghayeh, Sohrabinezhadtalemi and Nezakati, Hossein * and Yuhanis, Abdul Aziz (2014) Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 55-69. ISBN 9789673444304
Sivakumari, Supramaniam * and John, Surej and Sanjaya, Singh Gaur (2024) The role of sales personnel empathy and customer-oriented behaviour on female consumers' emotions and satisfaction: an empirical analysis. FIIB Business Review. pp. 1-16. ISSN 2319-7145
Sharif-Nia, Hamid and Maroco, Joao and She, Long * and Narula, Sumit and Ma, Lan * and Kaveh, Omolhoda and Rahmatpour, Pardis and Ghahrani, Nassim (2024) University Student Engagement Inventory: Validation in the Indian Online Learning Context. Measurement and Evaluation in Counseling and Development. ISSN 1947-6302
Sharif-Nia, Hamid and Arslan, Gokmen and Reardon, Jonathan and Allen, Kelly-Ann and Ma, Lan * and She, Long * and Hoseinzadeh, Esmaeil and Rahmatpour, Pardis and Moradi, Siavash and Formani, Fatemeh Khoshnavay and Ghahrani, Nassim (2024) The impact of student computer competency on e-learning outcomes: A path analysis model of virtual learning infrastructure, collaboration, and access to electronic facilities. Journal of Nursing Management, 11 (3). ISSN 1365-2834
Sivakumari, Supramaniam * and Susela, Suppiah (2023) Teaching note fifteen: Young consumers: a market for Mawar. In: Teaching notes for higher learning institutions leadership case studies. AKEPT and Putra Business School, Bandar Enstek, Negeri Sembilan, pp. 96-99. ISBN 9789672177470
Sadrolhosseini, A. R. and Beygisangchin, M. and Shafie, S. and Rashid, S. A. and Nezakati, Hossein * (2021) Laser ablated titanium oxide nanoparticles in carbon quantum dots solution for detection of sugar using fluorescence spectroscopy. Materials Research Express, 8 (10). p. 105003. ISSN 2053-1591
Sarker, Moniruzzaman and Mohd-Any, A. A. and Yusniza, K. (2021) Validating a consumer-based service brand equity (CBSBE) model in the airline industry. Journal of Retailing and Consumer Services, 59. p. 102354. ISSN 0969-6989
Siti Munerah, A. K. * and Koay, Kian Yeik * and Seethaletchumy, T. (2021) Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach. Journal of Cleaner Production, 280 (1). p. 124192. ISSN 0959-6526
Sarker, Moniruzzaman * and Nafisa, K. and Wong, Brian K. M. and Moghavvemi, S. (2021) Conceptualizing essential components affecting health tourism satisfaction in Asia: Does context matter? Journal of Quality Assurance in Hospitality & Tourism. pp. 1-29. ISSN 1528-008X
Sadrolhosseini, A. R. and Suraya A. R. and Suhadi S. and Nezakati, Hossein * (2019) Laser ablation synthesis of gold nanoparticle to enhance the fluorescence properties of graphene quantum dot. Journal of Laser Applications, 31. ISSN 1938 1387
Soon, Jan Jan and Lee, Angela Siew Hoong * and Lim, Eam Lim and Izian Idris, * and Eng, William Yong Keong * (2019) Cubicles or corner offices? Effects of academic performance on university graduates’ employment likelihood and salary. Studies in Higher Education, 45 (6). pp. 1233-1248. ISSN 0307-5079
Summers, Jane and Hassan, Rumman and Ong, Derek Lai Teik * and Hossain, Munir (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing. ISSN 0887-6045
Supramaniam, Sivakumari * and Gaur, Sanjaya S. * and Izian Idris, * and Cheng, Boon Liat * (2018) COO effect: business opportunities for Middle Eastern entrepreneurs. Management Decision, 56 (1). pp. 105-124. ISSN 0025-1747
Sadrolhosseini, Amir Reza and Suraya, Abdul Rashid and Shojanazeri, Hamid and Ahmad, Shukri Muhammad Noor and Nezakati, Hossein * (2016) Spatial self–phase modulation patterns in graphene oxide and graphene oxide with silver and gold nanoparticles. Optical and Quantum Electronics, 48 (222). ISSN 0306-8919
Sharifirad and Nezakati, Hossein * and Azmawani, Abd Rahman (2016) The role of government to stimulate the sustainability of supply chain management through network-based approach. In: Achieving sustainable supply chain through the creation of economic growth, environmental protection & social progress. University Putra Malaysia Press, Malaysia, pp. 163-176. ISBN 9789673445349
Soo, Shen Hin and Tan, Madeline Tanamal Ka Yen and Ho, Ju Yi and Low, Wen Ling and Maryam Muhammad Yahya and Ho, Jessica Sze Yin * (2015) Consumer personality, privacy concerns and usage of location-based services (LBS). Journal of Economics, Business and Management, 3 (10). p. 961. ISSN 2301-3567 (Submitted)
Sung, P. N. and Cheng, Boon Liat * (2015) Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry. International Journal of Management and Applied Science, 1 (8). p. 80. ISSN 2394-7926
Sambasivan, Murali and Esmaeilzadeh, Pouyan and Kumar, Naresh and Nezakati, Hossein * (2012) Intention to adopt clinical decision support systems in a developing country: effect of Physician’s perceived professional autonomy, involvement and belief: a cross-sectional study. BMC Medical Informatics & Decision Making, 12 (142). ISSN 1472-6947
Samaei, Hossein Farzin and Nezakati, Hossein * (2010) Study and prioritization of organizational change indices on organization performance improvement. In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.
Tan, Ai Ling and Sivakumari, Supramaniam * and Vijaya, Malar V Arumugam * and Ng, Siew Cheng * (2024) A review on non-economic legacies of business events. Journal of Convention & Event Tourism, 25 (2). pp. 116-137.
Tarofder, Arun Kumar and Nikhashemi, Seyedrajab * and Azam, Ferdous S. M. and Selvantharan, Prashantini and Haque, Ahasanul (2016) The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction. International Journal of Quality and Service Sciences, 8 (4). pp. 516-535. ISSN 1756-669x (Submitted)
Vijaya Malar, V. A. * and Ng, S. C. and Sivakumari, S. * and Tan, Ai Ling * (2021) Culture of health: Paving the way for an inclusive post - pandemic tourism agenda. In: International Tourism and Retail Service Management Conference 2021, 12-13 October 2021, Sunway University.
Valaei, Naser * and Baroto, Bambang (2017) Modelling continuance intention of citizens in government Facebook page: A complementary PLS approach. Computers in Human Behavior, 73. pp. 224-237. ISSN 0747-5632
Valaei, Naser * and Nikhashemi, Seyedrajab * (2017) Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and Management: An International Journal, 21 (4). pp. 523-543. ISSN 1361-2026
Valaei, Naser * and Nikhashemi, Seyedrajab * and Javan, Nariman (2017) Organizational factors and process capabilities in a KM strategy: toward a unified theory. Journal of Management Development, 36 (4). pp. 560-580. ISSN 0262 1711
Valaei, Naser * (2017) Organizational structure, sense making activities and SMEs’ competitiveness. VINE Journal of Information and Knowledge Management Systems, 47 (1). pp. 16-41. ISSN 2059-5891
Valaei, Naser * and Jiroudi, Shokouh (2016) Job satisfaction and job performance in the media industry: A synergistic application of partial least squares path modelling. Asia Pacific Journal of Marketing and Logistics, 28 (5). pp. 984-1014. ISSN 1355-5855
Valaei, Naser * and Rezaei, Sajad (2016) Job satisfaction and organizational commitment: An empirical investigation among ICT-SMEs. Management Research Review, 39 (12). pp. 1663-1694. ISSN 2040-8269
Vaighan, Behzad Mahmoudi and Kazemi, Morteza and Nezakati, Hossein * and Nia, Atefah Haghighi (2010) Financial development, trade openness, and economic growth in central Asian countries. In: GSM-FEP-AGBA Conference 2010-7th Annual AGBA World Congress, 1-3 December 2010, Palm Garden, Putrajaya, Malaysia.
Wilson, Tony * and Choy, Tuck Yun * and Tan, Teck-Hong * (2014) Being as becoming: Play as a core concept in consumer-marketing studies. In: Edinburgh University Business School Conference, 9 - 11 April 2014, Edinburgh?. (Submitted)
Wee, Vincent Eng Kim * and Wee, Vivien Mui Eik * (2014) Evaluating the effectiveness of website branding for institutions of higher learning in the Klang Valley. Sunway Academic Journal, 10. pp. 22-35. ISSN 1823-500X
Wilson, Tony * (2012) Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'. In: Asian Media and Information Centre Annual Conference, 11 - 14 July 2012, Shah Alam. (Submitted)
Yuhanis, Abdul Aziz and Siti Rahayu, Hussin and Nezakati, Hossein * and Raja Nerina, Raja Yusof and Haslinda, Hashim (2018) The effect of socio-demographic variables travel characteristics on motivation of Muslim family tourists in Malaysia. Journal of Islamic Marketing, 9 (2). pp. 222-239. ISSN 1759-0833
Yap, C. S. and Cheng, Boon Liat * and Nurhuzira, M. H. and Rizal, A. (2018) Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators. Tourism and Hospitality Research, 18 (2). pp. 143-151. ISSN 1467-3584
Yap, C. S. and Cheng, Boon Liat * and Choe, K. L. (2014) Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry. Information Research: an international electronic journal, 19 (4). ISSN 1368-1613
Yap, M. F. and Cheng, Boon Liat * (2013) Factors affecting consumer’s continuance online purchase intention in Malaysia. Global Journal of Business and Social Science Review, 1 (2). pp. 162-174. ISSN 2289-8506
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